In 1947, General Mills introduced its first instant cake mix. They expected overwhelming success, but the cake mix didn’t sell well. The company was confused, because it had reduced a difficult task to a mix that only required adding water.
The problem was that the process was made too easy. General Mills hired a marketing expert, Ernest Dichter, to figure out the problem. His conclusion? We bake cakes for special occasions. It is an expression of love. Less effort made it less meaningful.
Marriage takes effort. Recovery takes effort. Rebuilding trust takes effort. There are no shortcuts. Guys, if you are to be the husband your wife deserves, that will require Christlike love, followed by Christlike service.
“Husbands, love your wives, as Christ loved the church and gave himself up for her” (Ephesians 5:25).
Recovery Step: Instant cake mix is okay. Instant recovery – not so much. And instant restoration of a marriage shattered by infidelity? It never works.
