A hundred years ago, only seven percent of Americans brushed their teeth.
In 1929, a company called Pepsodent set out to change that. Within a few years, more than half of all Americans had become daily brushers. The company’s strategy was not to invent a substance that would clean teeth – that was the easy part. Their challenge was to make consumers use the product. That called for a secret ingredient, consisting of citric acid and a dash of mint oil. The result was a tingling sensation on the tongue that people equated with clean teeth. The tingling sensation was the ticket.
We are not likely to address our problems unless the solution tastes better. If you struggle with porn addiction, you will likely continue to live in your addiction until you become convinced that sobriety tastes better.
Well, guess what? It does!
Recovery Step: Jesus has promised us “abundant life” (John 10:10) – if we walk with him.
